How to Determine Facebook and Twitter ROI

Jul 12, 12 How to Determine Facebook and Twitter ROI

By Nicole Hernandez, social media specialist, at The San Jose Group

How do marketers determine their return on investment (ROI)? The following statement makes it difficult for marketers to prove their worth to CEOs.

73% of CEOs think marketers lack business credibility and are not the business growth generators they should be, while 77% of CEOs think marketers don’t talk about what really matters: sales.

In order to answer the above question, every company or brand needs to set a few ground rules before jumping into how they will measure their ROI for social media.

Here are two essential rules to consider:

  • Goals should be made so that the vision of how Facebook and Twitter will be used is clear.
  • Objectives should be established so that there is a measurable result.

How will your brand use social media?

Check out the following social media success from the InventHelp infographic here.