By Nicole Hernandez, social media specialist, at The San Jose Group
73% of CEOs think marketers lack business credibility and are not the business growth generators they should be, while 77% of CEOs think marketers don’t talk about what really matters: sales.
In order to answer the above question, every company or brand needs to set a few ground rules before jumping into how they will measure their ROI for social media.
Here are two essential rules to consider:
- Goals should be made so that the vision of how Facebook and Twitter will be used is clear.
- Objectives should be established so that there is a measurable result.
How will your brand use social media?
Check out the following social media success from the infographic below.
Infographic courtesy of InventHelp