By Nicole Hernandez, social media specialist, at The San Jose Group
According to CareerCast, Public Relations executives ranked #7 on its list of America’s Most Stressful Jobs in 2012. From managing multiple projects, to meeting deadlines and serving client needs, while also trying to get the media’s attention, no statement has rang more true! If you’re trying to get the media’s attention with a traditional press release, it’s important to be mindful of the following five mistakes that should be avoided at all times.
The top five mistakes press release writers make:
- Grammatical and spelling errors: as writers it’s important to proof read your work. To avoid having errors in a press release, don’t forget to have another person proof read your work. After all, two sets of eyes are always better than one.
- Lackluster headlines: the first thing readers will pay attention to in a press release is the headline, so make sure that it grabs the reader’s attention and holds their interest throughout the entire release.
- Too many hyperlinks: hyperlinks should guide the reader to access more information, not distract them from reading the rest of the content. Use them wisely.
- Lack of “W” questions: make sure that your beginning paragraph includes all of the most important content (who, what, where, when, why and how). Don’t leave any vital information out. Being complete is always neat!
- Too many messages: in the overall theme of a press release, ensure your readers take away the most important information by focusing on the news you want to convey; too much information confuses the readers. Everyone’s time is precious, so don’t allow the reader to get lost in information overload. Keep things simple and to the point.
Remember to go over this checklist before you hit the “send” button to inundate media contacts with your news. You only have a few seconds to capture their attention so make it count by avoiding these daunting mistakes.