INDUSTRY AND MARKET EXPERTISE

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CPG

Mobile Shopping Trends Posted by on Dec 2, 2014

Digital Consumer Lifestyle

A Shift to Mobile Marketing Posted by on Mar 24, 2015

Healthcare

The Hot Topic in Health: Preventative Healthcare Posted by on Mar 9, 2015

Insurance

Millennial Homeownership and Renter’s Insurance Posted by on Jul 14, 2014

Latin America

Latin America: The China of 2020 and the Next Destination for International Retailers Posted by on Jul 29, 2014

Multicultural Marketing

Olympic Sized Branding Opportunity Posted by on May 15, 2015

Nonprofit

Involving Millennials in Nonprofit Organizations Posted by on Sep 5, 2014

Total Market

Exposing the Millennial Myth – What’s the real deal? Posted by on Jun 13, 2014

Travel and Leisure

Chicago and Mexico City: How Sister Cities Boost Tourism and the Economy Posted by on Dec 16, 2014
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Recent Posts

Olympic Sized Branding Opportunity

May 15, 15 Olympic Sized Branding Opportunity

Posted by in Multicultural Marketing

By Jestelle Irizarry The countdown to the 2016 Olympic Games is on, and Rio de Janeiro is preparing to welcome millions of people from around the world. The Olympics are a global property, reaching over 180 markets through TV and digital broadcasts, making the games not only the ultimate competition for athletes but for brands,...

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A Shift to Mobile Marketing

Mar 24, 15 A Shift to Mobile Marketing

Posted by in Digital Consumer Lifestyle

By Jestelle Irizarry, junior executive at The San Jose Group At the hands of every mobile device, lies a possibly untapped consumer. While social media has dominated most mobile advertising efforts thus far, social media isn’t always the right fit for every brand or company. In a constantly evolving digital consumer landscape,...

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The Hot Topic in Health: Preventative Healthcare

Mar 09, 15 The Hot Topic in Health: Preventative Healthcare

Posted by in Healthcare

By Jestelle Irizarry Disneyland, or more recently known as “measles kingdom,” is bringing light to an important consumer healthcare topic: parents’ decisions whether to take advantage of preventive care or not. Chronic diseases—like heart disease, cancer, and diabetes—are responsible for seven of every ten deaths in the United...

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Cyber Liability Insurance

Jan 23, 15 Cyber Liability Insurance

Posted by in Digital Consumer Lifestyle

2013 Black Friday shoppers got a nasty shock when their Target purchases spoiled their holiday spirit via a massive data breach. However, the December 2013 data breach didn’t just squander the holiday spirit; it cost Target shareholders $148 million, a CEO and a large amount of consumer trust. Although Target’s earnings have...

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