INDUSTRY AND MARKET EXPERTISE

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A Shift to Mobile Marketing Posted by on Mar 24, 2015

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The emergence of the power of our Polycultural Society fueled by the chasm in Social Economics Posted by on Aug 24, 2016

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The Hot Topic in Health: Preventative Healthcare Posted by on Mar 9, 2015

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Millennial Homeownership and Renter’s Insurance Posted by on Jul 14, 2014

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LATIN AMERICA ONLINE: WHAT A CONNECTED LATIN AMERICA MEANS FOR BUSINESSES Posted by on Sep 24, 2015

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Olympic Sized Branding Opportunity Posted by on May 15, 2015

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Involving Millennials in Nonprofit Organizations Posted by on Sep 5, 2014

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Curated Intelligence(TM):  An Almost Unfair Advantage. Posted by on Sep 22, 2016

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The Fragility of Brands in a Culturally Blind Society Posted by on Jul 25, 2016

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Exposing the Millennial Myth – What’s the real deal? Posted by on Jun 13, 2014

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Chicago and Mexico City: How Sister Cities Boost Tourism and the Economy Posted by on Dec 16, 2014
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Curated Intelligence(TM): An Almost Unfair Advantage.

Sep 22, 16 Curated Intelligence(TM):  An Almost Unfair Advantage.

Posted by in Boardroom and C-Suite

The Vice President at my client was agitated. A new competitor had been positioning itself as the market leader in signing contracts with the National Institutes of Health and the National Cancer Institute with noticeable press coverage and a well-delivered marketing message. “I want to know if they really are competition for government business”. The VP wanted to understand if his company could effectively compete and win market share. We were able to answer his question fully. With a combination of proprietary database research, skilled, confidential phone interviews, as well as mining a government database containing all contracts submitted by any entity to the U.S. government, we were able to determine: how the competitor built their sales organization (organic vs. hired from the outside) their strategy for winning government business the size of contracts signed what agencies they were doing work with where they saw future growth Most importantly, we were able to discern truth from hearsay. With this knowledge, we informed the client that there is significant room for competition in the government market, highlighted agencies that have a need for their services – and advised them on best practices for building out a dedicated sales force. Over the past 30 years, I’ve noticed that many organizations, be it out of fear, ignorance, or even arrogance, claim knowledge of its competitors and make critical decisions with little to no objective intelligence. Our new approach to gathering intelligence has: Curated Intelligence™. Here are some of the questions that you should be asking of your organization, to determine if you need Curated Intelligence: Are there any indicators that your competitors may be developing new or different R&D, marketing and sales strategies? Are they growing their market presence in non-US geographies? Are they announcing new product and service offerings within the next 12 months? Have there been changes in corporate leadership translating into new strategy? Is the company considering any acquisitions, or being acquired themselves? If the answer is ‘yes’ to all or most of these questions, you really...

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LATIN AMERICA ONLINE: WHAT A CONNECTED LATIN AMERICA MEANS FOR BUSINESSES

Sep 24, 15 LATIN AMERICA ONLINE: WHAT A CONNECTED LATIN AMERICA MEANS FOR BUSINESSES

Posted by in Latin America

By Cassandra Bremer, Content Manager and Developer at The San Jose Group Latin America is young, online and social, and that creates a huge potential for American companies to win a market share of the continent’s booming emerging middle class. As digital and social strategies are becoming more paramount for brands in the U.S. to establish themselves and reach consumers, digital strategies are emerging as a core messaging platform to reach target markets in Latin America, and here is why. Whereas the mobile industry in the U.S. accounts about 2% of the economy, according to eMarketer, it accounts for between 4% and 5% of the Latin American economy. And the industry is growing. Earlier this year, the Latin American regional operator America Móvil served almost 300 million subscribers in 18 countries, and by the end of this year, eMarketer estimates Latin American mobile phone users will pass the 396 million mark. Needless to say, with 400 million consumers using mobiles in Latin America (compared to the 258 million in the United States), mobile devises provide a huge arena for brands to target consumers. Mix the high mobile usage with the fact that Latin America is the fastest growing ecommerce market in the world next to China, and the market potential becomes obvious. While Latin America as a whole is a lucrative target for brands, Brazil is really leading the social/digital movement in the continent. This year, over three quarters of social network users in Brazil will visit social media sits via a mobile device, and in 2013, Brazil’s ecommerce industry reached $15 billion. In fact, Brazil houses 299 of the top 500 ecommerce sites in Latin America, and that statistic begins to make sense when considering the country’s young and thriving consumer base. With a massive population of 202 million people, 62% of Brazilians are under the age of 30. “Brazil is leading the Latin American market in online consumption, and with that the rest of the continent will soon follow.” said George L....

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Cuba: A Time Such as Now…

Sep 10, 15 Cuba: A Time Such as Now…

Posted by in Latin America

By George L. San Jose   President & COO of The San Jose Network Ltd.     When I think of the U.S.-Cuban relationship I imagine two childhood best friends who once had a quarrel. They were neighbors, loved each other dearly, their lives where intertwined in the most intricate ways, and one could not imagine life without the other. They were always in each other’s homes and played in the same backyard. Then one day [about fifty-five years ago] they quarreled, pride got in the way, and they stopped talking with one another. They confiscated each other’s toys and each went to play in their own backyards with deep wounds in their hearts. Anyone who has children understands how these quarrels happen. And in the same way this very much happened to the United States and Cuba, although few of us are old enough to remember their happier times as “besties”. Let me state that I certainly would never want to simplify the layers of complexity of U.S.-Cuban relations as events in this troubled history resulted in thousands of innocent lives lost with much pain and suffering on both sides. It is, however, important that we, as business leaders, understand the depth of the past relationship only to draw from it the learning for what is to come. A historical step has been taken for a new relationship to emerge between these two great countries. Like Israel and Judah, East Germany and West Germany, reconciliation and full integration of its people as one family, and again as best friends, is irreversible and unstoppable—this time living in two houses. All that remains is to have in place a legal system of commerce between our two countries and in concurrence a commerce revolution within the Cuban government to set a transparent legal framework for commerce to emerge. This will be necessary not only for its own people but for the hundreds of small foreign businesses that want to invest in Cuba and are currently not able to do...

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Cuba and the U.S.: A Tale of Two Countries

Jul 21, 15 Cuba and the U.S.: A Tale of Two Countries

Posted by in Latin America

By George L. San Jose, president and chief operating officer of The San Jose Network. For the first time in over 50 years, the United States and Cuba are formally reestablishing diplomatic ties, leaving implications for American businesses seeking to expand their markets. The Cuban embassy in Washington, D.C. opened its doors on July 20, but what does that mean for companies looking to reach those 11 million consumers? The growing relationship between the U.S. and Cuba signals significant pending opportunities for American businesses. Beginning with the acceptance of American credit cards, cellular service, and now with embassies opening in both countries and the introduction of new travel regulations, we see only the first steps preempting the inevitable: the trade embargo will soon be lifted. The historical move could create 6,000 American jobs and add between $1.2 and $4.8 billion annually to the U.S. economy. As with any new opportunity, market knowledge, speed to market, and infrastructural/distribution understanding will decide success or failure in the pursuit of market share growth. Brands that start planning now will get the first chance to reach 11 million consumers. Before now, Cuba has never been targeted. In December, President Obama and Cuban President Raul Castro announced that they were working together to lift the trade restrictions. Over the past eight months, The San Jose Network has utilized external and internal resources to explore the potential of the Cuban market, encouraged by the preliminary findings and developmental changes occurring weekly. There is no doubt that Cuba poses a great opportunity across many industries, sectors and categories. Yet, we have to proceed with caution and move in parallel fashion with the legalization in commerce between our two countries. Even with the economic embargo still in place, the U.S. and Cuba have found their way around some trade restrictions. In fact, after the U.S. exported food to Cuba after a 2001 hurricane, the U.S. continued to export some food supplies to the island, and now the U.S. is Cuba’s second-largest food supplier. In 2008, annual food sales...

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