INDUSTRY AND MARKET EXPERTISE

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CPG

Mobile Shopping Trends Posted by on Dec 2, 2014

Digital Consumer Lifestyle

Blurred Lines: In Today’s Digital Age, Where Does Advertising End and Public Relations Begin? Posted by on Oct 2, 2014

Healthcare

Corporate Wellness Programs: Healthy Employees, Healthy Companies Posted by on Sep 18, 2014

Insurance

Millennial Homeownership and Renter’s Insurance Posted by on Jul 14, 2014

Latin America

Latin America: The China of 2020 and the Next Destination for International Retailers Posted by on Jul 29, 2014

Multicultural Marketing

Latin America: The China of 2020 and its Growing Labor Force Posted by on May 30, 2014

Nonprofit

Involving Millennials in Nonprofit Organizations Posted by on Sep 5, 2014

Total Market

Exposing the Millennial Myth – What’s the real deal? Posted by on Jun 13, 2014

Travel and Leisure

Traveling with the Millennial Generation: Get it Right Before You Get Left! Posted by on Aug 5, 2014
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Recent Posts

Mobile Shopping Trends

Dec 02, 14 Mobile Shopping Trends

Posted by in CPG

By Jenny Bergman, Junior Executive Intern at The San Jose Group   Motivated by the massive winter storm that spoiled in-store shopping plans and prevented presents from arriving on time, consumers got a head start on their holiday shopping this year. The holiday season accounts for more than one-fifth of retailer’s sales for...

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Blurred Lines: In Today’s Digital Age, Where Does Advertising End and Public Relations Begin?

Oct 02, 14 Blurred Lines: In Today’s Digital Age, Where Does Advertising End and Public Relations Begin?

Posted by in Digital Consumer Lifestyle

By George L. San Jose, President and CCO of The San Jose Group To the average consumer, advertising and public relations have never really seemed like two distinctly different marketing tools—branded content seems like branded content. After all, advertising and PR share the same goal: engaging and ultimately communicating a...

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Corporate Wellness Programs: Healthy Employees, Healthy Companies

Sep 18, 14 Corporate Wellness Programs: Healthy Employees, Healthy Companies

Posted by in Healthcare

Over the past few years, the number of companies that offer wellness programs and incentives to their employees has increased significantly. Companies are no longer just offering employees discounted memberships to gyms as a part of their wellness programs. The 60% of companies with wellness initiatives are offering incentives that...

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Involving Millennials in Nonprofit Organizations

Sep 05, 14 Involving Millennials in Nonprofit Organizations

Posted by in Nonprofit

Say what you want about Millennials, but this young generation truly believes that they can change the world. Nonprofit involvement is one way Generation Y chooses to make a difference, and their engagement early-on is key for an organization’s long-term sustainability. Consider implementing the following strategies when...

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