INDUSTRY AND MARKET EXPERTISE

Previous

CPG

Are you getting through to your audience? Successful campaigns are still about the message Posted by on Jan 6, 2014

Digital Consumer Lifestyle

Tribeca Flashpoint Media Arts Academy Selects The San Jose Group as Agency of Record Posted by on Apr 1, 2014

Healthcare

Accountable Care Organizations, a Bridge to the Multicultural Insurance Market? Posted by on Oct 9, 2013

Insurance

Millennial Homeownership and Renter’s Insurance Posted by on Jul 14, 2014

Latin America

Latin America: The China of 2020 and the Next Destination for International Retailers Posted by on Jul 29, 2014

Multicultural Marketing

Latin America: The China of 2020 and its Growing Labor Force Posted by on May 30, 2014

Nonprofit

Gift of Hope Organ & Tissue Donor Network Public Service Announcement Awarded Silver Telly Award Posted by on Apr 17, 2014

Total Market

Exposing the Millennial Myth – What’s the real deal? Posted by on Jun 13, 2014

Travel and Leisure

Hispanic Heritage Month: Brands doing it right Posted by on Oct 10, 2013
Next

Recent Posts

Latin America: The China of 2020 and the Booming Healthcare Industry

Jun 06, 14 Latin America: The China of 2020 and the Booming Healthcare Industry

Posted by in Latin America

Employee healthcare requirements could impact American companies’ decisions to expand their business to the global market. Latin America is moving fast towards a healthcare system that resembles our own and will surely facilitate management of this critical aspect for U.S. companies that recognize the ample business...

read more

Latin America: The China of 2020 and its Growing Labor Force

Latin America is a notoriously progressive region. By 2020, it will represent 10% of the global population and a total market of 670 million consumers. However, what most don’t realize is that Latin America is home to a young population. Approximately 280 million young adults between the ages of 15 to 35, many of whom are...

read more

Latin America: The China of 2020 and its Growing Middle Class

May 13, 14 Latin America: The China of 2020 and its Growing Middle Class

Posted by in Latin America

Allow me to elaborate on the last post. According to a United Nations estimate, Latin America’s 21 countries will have about 670 million people by 2020, with some of its countries representing a .83% compounded annual population growth rate. As a point of reference, the figure would nearly double the North American population...

read more

Latin America: The China of 2020, Sizing Up the Opportunity

May 06, 14 Latin America: The China of 2020, Sizing Up the Opportunity

Posted by in Multicultural Marketing

Size does not really matter …well, sometimes. In terms of sheer size, China, with its 1.4 billion residents who speak 120 officially recognized languages, stands as the most populous country on Earth by far. However, they are not consumers of most of the products and services we buy and sell here in the U.S. Thus, for companies...

read more